Anger over Panini World Cup 2018 sticker price hike

By Stephen McIlkenny

For many, it’s one of the highlights of a major football tournament.

The run-up to a World Cup is a time when children (and nostalgic adults) start collecting football stickers and cards.

However, the launch of the 2018 World Cup sticker album has been met with fury by some on social media after it was revealed that the price of a 5-pack of stickers had increased by 60% to 80p.

80p for Panini stickers is a national outrage

— nestor (@nystyr) March 22, 2018

And fans have reacted furiously to the news that there has been a 30p increase in a pack of five from the price of stickers 4 years ago.

According to reports, there are around 700 players in the sticker album, plus managers, stadiums and other extras with reports suggesting it would cost around £600 to complete the entire album.

Indeed, this year, a sticker costs 16p each with packs remaining the same size.